The Weekly Newsletter for GTM Engineers.

November 6, 2026

Gated Threads and Paying Clicks

Reddit walls off, AI clicks pay 83% more, and sellers draw the line on full-auto outbound.

October 30, 2026

Get Cited or Get Ignored

Anthropic's reps farm, YouTube owns AI answers, and only 5% buy on AI's word

October 23, 2026

Half Your Replies Are Machines

Signal-first outbound, quota math and the answer box eating your brand

October 16, 2026

Your Reply Rate Is Not Your Pipeline

Reply-rate math, buyer-shaped signals and the unglamorous work that makes AI sales systems useful.

October 2, 2026

✉️ AI opener flop · ⏱️ 10x upsell window · 💸 GTM pay

AI opener results, the early upsell window, and what a capable GTM team costs.

September 25, 2026

🔍 Mystery-shop funnel · 🏆 14% train champion ID · 📉 PPC up 25%

Mystery-shop your funnel, the 14% champion gap, PPC up 25%, and 2028's ad-spend land grab.

September 18, 2026

📞 200 dials → 2 convos · 🤖 21 agents, 3 humans · 📈 3x outbound

Google starts paying publishers for AI answers, MIT counts 11% deep adoption, plus the cleanup tax.

September 4, 2026

📞 Phone 2x show-ups · 📉 40% hit quota · 🤖 250% SDR lift

Ditch the Zoom link, gate your ICP, run agents reps use. Receipts inside.

July 17, 2026

🤖 92% AI-shortlist · 📉 95% pilots zero P&L · 📈 +22% rev

AI agents beat minimum wage, 92% of buyers get AI-shortlisted, and your pilots are dying. Your move.

June 28, 2026

📉 11-day citations · 🤖 614 meetings · 🧾 proof beats hype

AI visibility now decays fast, agents need guardrails, and buyers demand proof before budget.

June 17, 2026

📺 YouTube SEO · 🤖 AI search · 💰 300 comp plans

AI search becomes a GTM channel, signal quality beats lead volume, and comp still drives behavior.

June 10, 2026

🤖 96% invisible to AI · 💸 $10M Devin bet · 📋 ditch the form

AI search builds buyer shortlists on domains you don't own, buyers are 24.6% less likely to recommend you the moment they smell AI in your outreach, and your 'contact sales' button is quietly getting you dropped from agent shortlists

June 3, 2026

📈 ChatGPT = half my signups · 🤖 100 fixes/6 days · 🏗️ $12:$1

AI builds your shortlist before you know you're on it, agents patch 100 security holes in six days, and the AI buildout spends $12 of infra per $1 of revenue

May 27, 2026

🔎 14x citation gap · 🤖 Claude replaces SDR · 📊 Cold email gets real math

AI search rewrites discovery, Claude replaces weak SDR motion, and cold email gets real math

May 20, 2026

🔍 Search collapse is real · 🛠️ MCPs for GTM · 🚀 $1.3K in 30 days, $0 budget

Google traffic down 33%, AI citations you don't control, and the scrappy GTM playbook that works

May 13, 2026

🧑‍✈️ Your AI agents need a boss · 🧠 90% exec AI · 📉 cold reset

Agent Operators arrive, AI moves into executive decisions, and outbound gets a harder bar.

May 6, 2026

🤖 90% AI citations lost · 📉 3.43% reply rate · 💰 Okta +$1.6B

The AEO ownership gap, why cold email is dying, and the three GTM moves that flipped Okta from loss to profit.

April 29, 2026

📈 5x reply lift · 🤖 Reddit owns AI · 🪤 200 leads lost

Timing beats copy 5x, social owns the AI shortlist, and one regex routed 200 inbound leads to a competitor.

April 22, 2026

🤖 67% buyers AI-first · 📋 MAPs +26% win rate · 📉 SaaS decade lows

AI search is rewriting inbound, the agentic hype is fraying, and the tactical plays still beating the algorithms.

April 15, 2026

$761K 'overachievement' lawsuit 🧾 4x cold email reply rate 📈 4x backlinks from one page type 🔗

ServiceNow's commission defense is 'he overachieved,' OpenAI calls Anthropic frauds, and one practitioner just shipped split-test data that makes every cold outbound budget look wrong.

April 8, 2026

81% have AI, only 19% use it 😴 GTM Engineering lands its first job title 🛠️ B2B buyers trust brands but click on pricing 🎯

The AI adoption gap is real, GTM Engineering just became a real job, and B2B buyers are navigating AI search in ways nobody predicted.

April 1, 2026

100 SDRs replaced by AI 🤖 Your blog is invisible to ChatGPT 👻 Agents are going rogue 🚨

A 100-person SDR team just got replaced, AI search is making your blog invisible, and agents are going rogue

March 25, 2026

Outbound is collapsing 📉 Reddit owns your buyers 🔍 AI workflows that close 🤖

Cold email is broken, Reddit owns your buyers' searches, and the AI workflows closing bigger deals faster are already in the wild.

March 19, 2026

Outbound is dead 💀 AI is eating SaaS 🤖 Protect your comp plan 💰

Cold outbound is cratering, AI agents are eating SaaS, and your comp plan might be rigged -- here's what to do about all of it.

March 11, 2026

2026 B2B plays 🚀 SAASpocalypse 🧟 Diaper dollars 💸

Mastering positioning, buyer behavior, and modern outreach in the AI era.

March 5, 2026

$31M growth hacks 💸 AI job hunting 🤖 Reddit SEO 🚀

Discover the real metrics behind quota attainment, why Reddit is your new CRM, and the science of fixing a broken sales pod.

February 26, 2026

B2B Thunderdome ⚡ Pricing Logic 🌳 Stop the Bloat 🗑️

Market corrections, AI agents for sales, and fixing your broken funnel.

February 18, 2026

Fish stick fame 🐟 Scaling secrets 🚀 AI agents 🤖

Market shifts, VC diligence trends, and navigating the new AI-driven buyer journey.

February 12, 2026

Email etiquette ❗ AI agent bosses 🤖 SEO invisibility 👻

Proof of concepts that convert, pricing outcomes instead of seats, and why your exclamation points might be costing you the deal.

February 5, 2026

B2B YouTube 📺 Dinner over trade shows 🍽️ Smart farming 🚜

Stop hoping and start closing, why founders build the wrong companies, and the neuroscience of video ads.

January 29, 2026

AI UI takeovers 🤖 Hybrid sales 🤝 Reddit secrets 🤫

Trust is the new currency, LinkedIn is getting weird, and why your pricing isn't the problem.

January 21, 2026

Chat app ads 💬 Email reality check 📧 AI’s big payday 🤖

AI agents, shrinking CS budgets, and why asking "why" kills deals.

January 14, 2026

Inbox survival 2026 📬 Talk with your hands 👐 AI search rewrites discovery 🔎

The tactics changing how cold outreach lands, why gestures boost your pitch, and how generative search is rewriting buyer behavior.

January 7, 2026

Spray & pray dies 💀 Dead leads rise 🧟 Messy wins 🎨

Mass outreach hits a wall, your closed-lost pile becomes a goldmine, and polished content loses to raw authenticity.

January 2, 2026

Weird wins deals 🦄 Cold Email RIP 💀 Timing beats copy ⏰

Why high-volume cold email is officially dead, and how smart list-building and perfect timing now matter more than the perfect pitch.

December 24, 2025

Hey, 2026! AI Adoption 🤖 Sales Tactics 💼 Personal Branding 🚀

Unblock late-stage deals, master cold outreach, and build your brand as B2B selling evolves in 2026

December 18, 2025

ABM That Actually Works 🎯 AI Interns for Sales 🤖 Google's Eating Your Leads 🔍

From spray-and-pray to precision plays, plus the AI tools reshaping how buyers find you before you even pick up the phone.